Why Price Increases Are A GOOD Thing...

As a beauty professional, I hear a lot of things regarding price increases -- from clients, from co-workers, from other beauty professionals, and of course from your average consumer.

My clients -- They understand that although I price my own services, those prices are set by a multitude of things. *I* may be the only one who gets a say in those prices, but they reflect my ongoing education, increasing skill level, cost of (good, quality) product, cost of living, and most importantly, they reflect my dedication to your health & safety. In working for myself, *I* am the only one who can give me a raise, and for the most part, my clients understand that. Who would work for years on end without a raise, even when your out of pocket costs go up?

(Some of) My co-workers -- Most of the ladies I work with understand their value and charge accordingly. One or two haven't adjusted their prices in many years (one did about a year ago, after 8 years of not raising them, and is still not charging what she should be). They are, in my opinion, not only doing themselves an injustice, they are doing their clients an injustice. It's an overall perception to many -- by not charging what you're worth, you feel forced to take on clients you don't necessarily want to take on, and may end up working more hours than you should be. This will NEVER be me.

Other beauty professionals -- This one is two-sided. Some of them fully understand their worth & charge accordingly. Some do not; these pros are constantly trying to run specials (sometimes using those discount sites - ugh), work extra hours, and take on high-stress clients so they can make ends meet. I've been in business over 10 years (as a booth renter, no less!), and have NEVER run a special. Sure, I occasionally will throw in a little glitter or a decal for free (my choice), and in the early days, I gave out the VERY OCCASIONAL free manicure (which cost me very little in product and time, and almost always ended with an upgraded service, and even some new clients).

Average consumer -- For blogging purposes, I will stick to the "consumer I know"; that is, those who walk in off the street, asking for my services, and those who cold call me, asking for services. I find that, unless these people are referred to me by a current client or other beauty professional, they usually think I charge too much. The problem with this, as I see it, is that they are trying to compare me to their (for lack of a better term) "corner chop shop"... and there is *NO* comparison. The services at these places do not rate the same as mine. It's like comparing Taco Bell to having a true, authentic, home-cooked Mexican meal. Of COURSE I charge more; I'm WORTH more... and if they can't see that, they're not worth my time.

For those of you who are "the general public", it is time you see the difference between the corner chop shop and a true Beauty Professional, as well as why we charge more. Basic things you should be looking for are: overall salon cleanliness (sweep, dust, etc), all products in original containers, all licenses posted so you can see them (and up to date), disinfectant in jars that are not cloudy nor full of debris, foot baths properly cleaned in between clients (no, spraying the foot bath and wiping it down is NOT "properly cleaned"... what about those internal pipes/jets?!??! EW!), and new or properly sanitized/disinfected/stored implements. For the record, sterilization is NOT required, nor is it regulated within the beauty industry; just because the tech opens a "sterilization pouch" with implements in it in front of you doesn't mean those implements were sterilized properly!!! The biggest indicator of a good salon? One where the tech will answer any & all questions you have about their services, state rules & regs, and their disinfection procedures. If they can't, or won't... run. If you have an questions or concerns, do not hesitate to call the state board (Oregon's can be found here); they can answer any questions you may have.

Beauty professionals should be reevaluating your service menus every couple of years (industry average for price increase is every 1-2 years); see what's selling & what's not, what product costs have gone up, where your overhead is at, etc... And, please please please, TAKE SOME TIME OFF ONCE IN A WHILE! :) It is my genuine hope that you will not only see your own value, but that you will charge accordingly for it. Yes, you'll probably lose a few clients, but in my experience, you'll also gain more who actually value you for what you're worth (work smarter, not harder).

Review Notice...

I have been using Artistic Nail Design's LED-cured "Correction Gel" (the one in the pot) for a couple months. I also now own the brush-on, thinner, version but have yet to use it. I ordered the hard-gel version as well, and it is sitting in my shop, awaiting some one-on-one training (the lovely Christina Gonzales-Glennon, educator for AND, will be giving me some tips & tricks on September 9th). Once I have tested out all three of these gels, I will be posting a review for you. Stay tuned!

This One Hit Hard...

I lost another client Wednesday. Linda (who I sometimes refer to as "Glinda", because she's such a nice lady) had been my client for two years. She's been my salon owner's client for more than 10y. Many years ago, she was diagnosed with breast cancer. After a lot of treatment & time, she beat it. Just before she started coming to me, she was diagnosed with bone cancer (apparently, not related to the breast cancer). She's been fighting it all this time, but the last round of treatment wasn't working. She had missed more appointments than she made over the last three months, and I knew it was coming.

It started, for me, about six months ago. She was telling me that her last doc appt didn't go well, and her doc wanted her to try this new treatment. It was supposedly less harsh than traditional chemo & radiation, so she agreed. She missed an appt here & there, but (if she didn't call the morning of) always called or texted me by that evening to apologize. At the next one, she would insist on paying me for the missed appt (that is my policy, btw).

Three and a half weeks ago, she asked for a pedicure appt. We scheduled it for the following week, added on to her existing nail appt. That Sunday, I realized I already had her in my books for a pedi on that Tuesday. I called her house on Monday, spoke to her husband, Dale; I explained the double-book and asked which worked better for them. He answered, "She has some other appointments on Tuesday, so let's leave it on Thursday." Then, no show & no phone call on Thursday. I called both her cell phone & their house phone, and left messages, but got no call back. That's when I knew something was seriously wrong.

My salon owner told me that the following Tuesday (Aug 5th), Dale came into the salon to talk to me, but since I wasn't there, he left. Thursday morning, after dropping off my daughter & her friend at the airport, I went to the salon and there was a note on my desk from him. In it, he told me she was at the hospital, going to be released for home hospice, and he wanted me to call him to arrange for one last manicure for Linda at their house.

I did call, and we decided on the following Wednesday, if she was up for it. He then called me Monday to cancel. It was then that I told him to please make sure she knew I loved her. I texted my salon's owner at that point, unsure if Dale had called her, too... I got the last call this past Thursday. Dale let me know how much I meant to Linda, that everyone (even the hospice nurses) commented on how beautiful her nails were, and to let me know there will be a "Celebration Of Life" in October; Linda would want me there if I'm up for it. I got off the phone, and cried.

We grow close to our clients, and a lot of them become "like family", but Linda WAS family. There was a grandparent-like quality to our relationship, and I looked forward to visiting with her every week to catch up on her life (kids, dogs, husband, travels, etc) and to catch her up on mine (I shared more than surface stuff with her; she got details I didn't share with most people about all the legal stuff we've been doing - our accident, Ace's reworked child support, my ex's antics, etc). She was the only client who hugged me after her appts. I am grateful for those, and will hold on to those memories forever.

I'm On INSTAGRAM

My daughter set up a professional Instagram account for me; pro pics only (daughter, being amusing, said, "Only business stuff, mom... no food pics, no dog pics, nothing but work pics, ok??!?" She's a strict one... lol). If you'd like to follow me, my username is artistryofthenail.

Stop Calling It A "Gel Manicure"!

In yet another attempt to educate the general public, this blog post is all about the differences between some of the products professional nail techs use, as well as educating you on the proper terms so that you get what you really want on your nails.

(A) "Shellac nails" -- Shellac is a *name brand*, not a service. It is trademarked by CND (formerly Creative Nail Design), and those salons that are telling you you're getting a "Shellac manicure" without actually using CND's Shellac are lying to you (& shame on them!). If they offer "Shellac nails", please ask if it's actually CND Shellac or a different brand, then know if they're not using CND Shellac, you are actually getting a "Gel Polish Manicure". To you, it may seem like a small nit-picky thing, but if we don't know what you are actually wearing, then we won't know exactly how (& how long) it's going to take; scheduling you for the wrong service and quoting you an incorrect price. For the record, if I don't apply it, I charge $10 AND UP to remove it. The "AND UP" applies when you are wearing unknown product. Did you know that some not-so-reputable salons & "techs" mix gel & polish, and call it Shellac?!?! Ugh.

(B) "Gel Polish" -- Most reputable salons & techs will refer to all brush-on, in-a-bottle, UV-cured coatings as "gel polish" (even CND Shellac, although technically, CND Shellac is considered a "power polish", since its formulation is different from other gel polishes, but we'll let that one slide). There are a ton of companies that offer gel polishes; the three I currently use (plus my CND Shellac) are Gelish, Artistic Colour Gloss, & GelColor. When you want a gel *polish* manicure, please don't call it a "gel manicure". Gel polish removes using pure acetone, or an acetone-based remover, wrapped with special remover wraps (there are a ton of different ones out there) or cotton & foil and letting them sit for 10-20m (depending on the brand). A few require a light scuff of a 180 grit file across the top coat first.

(C) "Soft/Soak Off Gels" -- Here, there are three sub-categories: "Strengtheners", "Builders", and "Soak Off Lacquers". All use the same method to remove as I described in the above section.
1. Strengtheners come in either a gel pot or a bottle with a brush. They are intended to give a *tiny bit* of strength to your natural nails, under your gel polish application. These will soak off with your gel polish; add about 5m for soak off. This is a topical, removable, application (not the same as a strengthener nail polish).
2. Builders are intended for that purpose; to build an enhancement (just like traditional gel and liquid & powder - aka acrylic). They can be used over natural nails, built out using a form, or used over properly applied tips. However, they are *not* intended to be used when you have nails much longer than just past your fingertips. They are flexible, and depending on how thick they were applied, they will soak off in 15-30 minutes.
3. Soak Off Lacquers are just that; color for your nails that soak off. They come in a pot you have to mix, are stronger than Shellac and gel polish, and can be "filled" (just like soak off Builders). And, just like soak off Builders, these require 15-30m for removal.

(D) "Hard/Traditional/Builder Gels" -- For strength & length, should be rebalanced (I do not use the term "fill" because that implies just putting more product at the cuticle area; I actually rebalance the whole nail each time to make sure your apex is properly strengthened and your shape is correct). The two biggest differences between these and soak off Builders are:
1. These must be filed off. I usually thin with my e-file (it's not a "drill" or a "dremel"; stop calling it that), then use increasingly fine hand files to remove.
2. These can also be used over natural nails, built out using a form, or used over properly applied tips... however, they can be used over (& to create) ANY length.

(E) Liquid & Powder -- We used to refer to these as "acrylic", but the more scientifically-accurate (& more professional, in my opinion) term is liquid & powder. L&P sets are similar in strength to soak off Builder gels, but must be applied using (as the name states) the proper ratio of liquid (monomer) to powder (polymers). Removal should be a combination of e-filing, soak off, and hand-filing... NEVER PICKING! There is no need for a bowl of acetone, as removal wraps work just fine, but some techs still prefer this method.


One of my biggest pet peeves, however, is when you call me and ask for "nails". I don't know what that means. I don't know how long to schedule your appointment. You could mean a basic manicure (45m-1hr) and I think you want a full set of gel nails (which could mean anything from 1.5 hrs for a simple overlay to 3 hrs if I'm sculpting a new set). Try these terms -- "regular manicure", "gel polish manicure", "gel nails" or "acrylic nails" (meaning enhancement), etc. Even the dreaded/hated term "fake nails" gives me SOME idea of what you want.

Menu Revamp

I usually completely revamp my menu every couple of years (where I decide if some services go because no one's getting them, or something needs to be repriced, etc), but sometimes I have additional services I add in the middle of that. For instance, soft gels have recently come on the market. I also charge the same for enhancement services no matter which medium is used (meaning -- the cost of a "full set w/tips" is the same whether I use hard/traditional gel, L&P, or soft/soak off gel). I also recently redid my logo (with a lot of help & input from my husband). All that said, I've decided that all of my print materials need to be redone (professionally), so I've spent a big chunk of the last two days reworking the brochure. Below is the jpeg of both the front & the back of what will be the brochure. Other than having the pro fix the margins & making sure everything lines up, what do you guys think (click on the pic to make it bigger)?

**EDIT 7/19/14** I tweaked a few more things over the last few days, with the assistance of my nail tech friend, Michelle, and my long-time friend, Julie. Both ladies are very detail-oriented, and excellent with grammar & spelling. Once I've got all of the new print materials ordered, I'll see if I can post the PDF proofs that VistaPrint sent me on my work page.

My Favorite Products

As a professional nail stylist, I get asked my opinion on a lot of different products (some professional, some not). Here is a short list of my favorite products:

1. Favorite cuticle oil -- CND Solar Oil is my absolute favorite. I love the smell, the consistency, and the fact that it comes in a bunch of different sized bottles which makes it convenient to have in multiple places. If, however, you're allergic to nuts or nut oils, my second fave is OPI Avoplex cuticle oil.
2. Favorite base coat -- OPI makes a ton, all made for different nail types. I like most of them. Natural Nail Strengthener is my go-to for thin/weak nails. Nail Envy comes in different formulas depending on your needs; my favorite is Matte Base; it's great for just about everyone.
3. Favorite top coat -- again, OPI wins. I use the traditional Top Coat, but they have others to choose from (including Matte for a non-shiny finish).
4. Favorite quick dry -- OPI's "Drip Dry Drops". Many companies make drops as well as sprays. I don't like sprays because you always, no matter what you do, get it on other things. These drops are precise, and really work.
5. Favorite brand of gel polish -- You know... I don't have a favorite. As I've told many people (pros and non-pros alike), there isn't one formula/brand that works for everyone. I carry my top four favorites -- OPI GelColor, CND Shellac, Gelish, and Artistic Colour Gloss. Between these four, I have enough for my clients to find something they like and that will work with their body's chemistry.
6. Favorite brand of gel -- CND. Hands down... I've tried other brands in the past, and currently carry two soft gels each from both CND and ACG (ACG has recently come out with a hard gel that is LED-curable; once I get some and test it out, I will blog a review for you). I also carry, and use, traditional hard gel by CND. I like their ease of application.
7. Favorite brand of acrylic -- First, let's start calling them by their correct name: Liquid & Powder (or L&P). Chemically, L&P and gels are both in the acrylate family, they just apply & cure differently. That aside, I still favor CND. They have a few different liquids and a couple different powders so you can customize for any client. If done using the correct ratios, you can also customize further by adding glitter or pigments to your mixture.
8. Favorite brand of traditional polish -- OPI. I love that I can match their traditional polish to their GelColor line (for those who are still in the dark ages and have to match their toes & fingers, and for those who are so hard on their nails that they need a little touch up between appointments). I love the formula & I love the brush. I do *NOT* love that some of you don't understand the concept (or don't care) of diversion... please STOP buying OPI in grocery stores!
9. Favorite remover -- This one's a tie. I prefer the smell of CND's Nourishing Remover, but the price of OPI's Expert Touch is better. Both can be used as a traditional polish remover, a gel polish remover, and a soft gel remover. Both have nourishing oils in them, so don't use them as a nail prep!
10. Favorite non-professional product -- This is actually not a nails-specific product. It's a skin product. O'Keefe's products -- they both WORK! As much as I gripe at my clients who don't wear proper shoes, don't take proper care of their feet, etc... there are still those who have super-dry feet, and/or cracked heels. This, I know, can be painful. O'Keefe's really does work, and can be found in any grocery or health&beauty store.
11. Favorite nail prep -- CND's Scrub Fresh. This will remove all oils in the nails, and prep them for better adhesion of whatever nail products you choose to apply.